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The Power of Creativity in Positioning

Dolce School Catering

The Challenge.

As a school catering provider with a unique proposition, Dolce were in a transitionary phase having grown exponentially over the past few years.

From the origins of a small family business to challenging the major players at scale and winning, Dolce wasn’t ready to slow down. The team recognised that their brand was lagging behind their internal progress and needed to now reflect how far they’d come as a business, standing confidently in the marketplace and driving fresh opportunities.

The Approach.

Via a series of workshops we undertook an analysis of the competitor landscape, customer perceptions and an audit of Dolce’s capabilities to draw context and points of differentiation to the surface.

The insight revealed an opportunity to amplify Dolce’s unique approach to school meals, by demonstrating real tangible benefits to the school kitchen, their children and parents. 

The insight revealed an opportunity to amplify Dolce’s unique approach to school meals, by demonstrating real tangible benefits to the school kitchen, their children and parents.

The Results.

Dolce now had a brand and a suite of marketing tools that communicated their uniquely personable service and considerable operational strength.

This allowed them to go toe to toe with the huge multi-national Facilities Management competitors and consistently come out on top. The brand also transported them successfully into new related markets, winning new bids from the off.

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