A Platform Built for Rewards
Loyalty models have had to change in recent years to remain relevant. Setting unachievable rebate targets or implementing complex point-based models is no longer effective, with customers expecting rewards from the moment they make their first purchase.
With a challenger mentality, Perx was an idea seeking to solve that need, by providing a relevant scalable B2B loyalty solution that wouldn’t directly impact margin via traditional rebate or discounting. As an ‘always on’ rewards model, Perx offers huge value at scale providing thousands of pounds worth of annual savings to end users at a cost of just a few pence per month.
In need of both a technology and creative partner, Workhouse was tasked with leading and executing the creative direction for the Perx brand and creating trust quickly.
As experienced B2B marketers, Workhouse were perfectly positioned to help develop an innovative, scalable, custom rewards platform, which enabled Perx to initially recruit a vendor partner base of more than 200 market leading brands.
From eating out to days out, Perx partnered with brands such as BMW, Starbucks, Hotels.com, Odeon, John Lewis and Waitrose to reward and engage customers, not crucially for the amount they spend, but simply for being a customer. The results speak for themselves.
Increase in new customer applications
Increase in new customer conversions
Increase in existing customer spend
Higher NPS score
Perx was able to both compete and win top enterprise clients from large well-established competitors.
With a user base now exceeding 100,000, and an enviable enterprise B2B client base, Workhouse helped Perx cement its position as a challenger B2B loyalty platform and continues to support Perx on their growth.
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