We’re excited to announce that Workhouse has launched a new website that brings together all of the Crown Paints Professional brands for the first time, building a brand new digital destination for its professional customers, from architects and interior designers through to painters and decorators.
Launched this month, the new website enables customers to explore the Crown Paints Professional brand family and products all in one place, utilise digital tools and services tailored specifically to their needs, as well as engage with a whole host of other online content that helps them to feel inspired, get creative and improve their technical and product knowledge.
Bringing together Crown’s full range of colour services for the first time, the platform also enables professionals to build projects and purpose-designed specifications with the option to create and download colour schemes and palettes, as well as order PurePaint® Samples and Crown Paints Fandecks.
Katie McLean, marketing director at Crown Paints, commented: “Crown Paints Professional is a major step forward for us as a brand, providing more clarity around our product portfolio and offering a single port of call for professionals in a crowded market place.
“Our extensive research told us that customers are increasingly time poor and need access to materials such as technical data, colour samples and inspiring content quickly and easily online, supported by digital tools that help to make their jobs easier.
“Initial feedback from customers has been very positive, with people praising the improved specification journey and highlighting how easy the site is to use, with areas such as the knowledge hub, specification tool, sustainability and colour services proving especially popular.”
Sarah Lundy, digital strategy director at Workhouse, added: “It’s been incredibly exciting to work with Crown on this monumental digital project over the past 12 months.
“The Crown Paints Professional website marks a real step forward for the business, not only by bringing all of the trade brands together for the first time, but also by introducing digital tools and services that put them ahead of the competition.
“More than just a website, the Crown Paints Professional platform will act as a one-stop destination for all professional customers, supporting them on projects from start to finish, making their jobs easier and ultimately helping them to save time and money.”
Visit www.crownpaintsprofessional.com to find out more.