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We’re excited to announce the latest in our incredible line-up of clients. Workhouse has been appointed to design and build a ‘digital showroom’ for luxury international bathroom specialists Sanipex Group.


Headquartered in Dubai in the UAE, Sanipex Group have an enviable reputation in luxury retail, project and trade bathroom products and services, trading across the BagnoDesign and Aquazone brands in 35 showrooms in over 20 countries.


Founder and Managing Director at Sanipex Group, Daryl Barker said, ‘We had an immediate ambition to put further emphasis and focus on our customers’ digital interaction with our brands. We’re proud of the high level of service, knowledge, quality and attention to detail in our physical showroom experiences and wanted to emulate that online to create a truly omni-channel approach. For this we needed an agency that understands the high expectations of both our discerning Retail customers and the A&D community, but also had the strategic ability to deliver a perfect balance of inspiration, resource and functionality to a time-poor audience, where creativity is paramount.’


Workhouse Managing Director, Martin Meadows said, ‘We’re thrilled that Sanipex Group have chosen us to partner on their digital plans for 2020. They have a long history of trailblazing in their appetite to pivot and respond to the needs of their customers and their sector. This is just another fine example of future proofing an already successful business at a time when it’s never been more poignant to lay sound digital foundations. We’ve already made some great inroads into the project, a testament to the technology that affords us seamless communication at distance.


The initial project is expected to complete in July and will include in-depth inspirational content for interior designers, expanded product information, an area for specifiers worldwide to collate products for their upcoming projects, wider information about the Sanipex Group expertise and services, and a sample service for certain countries.

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