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Ryan Gibson

Social Lead

 

We’re excited to announce that Workhouse is behind a Yeo Valley Organic social campaign that aims to shine a spotlight on the brand’s market-leading sustainable packaging. To that end, we’ve produced a series of short animations for social as part of its Small Wins to Put Nature First campaign, which tells the story of Yeo Valley Organic’s journey towards making its packaging more sustainable.

Launched on Global Recycling Day, the campaign introduced Yeo Valley Organic’s yoghurt pots that are both 100% recyclable and made from 100% recycled material, the first of their kind in the industry. The rest of the series will focus on other products across the range including butter and milk.

 

Nicky Jepson, marketing director at Workhouse, commented: “We’ve absolutely loved working on this campaign with the Yeo Valley Organic team.

 

“As passionate foodies, it’s been great to demonstrate our creative approach to storytelling for one of the nation’s favourite dairy brands. We’re really looking forward to seeing the campaign roll out over the coming weeks.”

 

Adrian Carne, managing director at Yeo Valley Organic, added: “While sustainability, supporting the environment, and working with nature have been at the top of our priority list for many years, we have seen this become more important to consumers.

 

“The #smallwins campaign is about using our own channels to tell our consumers even more about the stories behind our products and the hard work we’ve been putting into our packaging. 

 

“We’re always looking to engage our consumers in how they can put nature first in their own small way whether that’s buying British organic dairy more often, recycling more or encouraging wildlife into their garden.

 

“It’s the little things that everyone can do to make a difference and that’s why we want to encourage our consumers to close the loop, earn that small win for the planet and recycle their Yeo Valley Organic products.”

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