Data & Performance

Insight informs everything we do. Marketing without it is simply output. We use a range of tools, such as Google Analytics and Semrush, to smash assumptions and uncover the reality of your competitive digital landscape including user preferences, online behaviours and search intent. We actively look for actionable pieces of information that can add commercial and measurable opportunity and value to your digital investment.

An intimate understanding of your customer base is crucial to inform the development of an engaging and rewarding digital experience that will deliver higher returns for your digital budget. Our strategic team will help you develop customer personas from market segmentation and customer profiles to identify and capitalise on their recurring behaviours and motivations.

Our CRO programmes are built on robust yet agile frameworks, designed to improve performance and respond to shifts in algorithms, behaviours and competitive disruption. Whether your desired goals are more enquiries, higher conversion rates, increased basket spend or third-party endorsements, we focus on continuously encouraging and nurturing a positive interactive response from your customers, creating increased returns on your investment.