Brand & Creative

Whether you’re launching a fresh new brand or realigning and repositioning a complex set of existing brands, your strategy will connect the emotive dots between your products and your target audience. We’ll dig deep enough to find your tribe, their personas and behaviours and uncover key triggers and motivations. We’ll then be equipped to uncover and define your brand’s basis of competition, its fundamental purpose and mark out its clear and compelling competitive advantage. Wherever you are on your brand’s journey, we’ll audit, discover, rationalise and innovate.

Creativity is always the differentiator, whether applied at strategic, brand, product or tactical level. Our creative studios will bring your brand to life by developing memorable creative cues that instinctively and consistently resonate with the desires of your audience. Across channels, through campaigns and right along your customers’ journey.

The world is craving authenticity and distilling your brand’s proposition into a memorable and engaging narrative will always trump a set of ‘features and benefits’. The competition to make connections is intense so our craft is in the subtext, the personality and the carefully placed literary triggers designed to fuel an emotive and valuable response from staff, suppliers, partners and customers alike.

As your promise to the world, your brand is the guiding light for all communications and its repetition and consistency will build trust and set expectations. Brandbooks and guideline documents are imperative to set the tone for your brand and carefully control its creative assets, marques, narrative and placement. From technical rule books to emotive brand bibles, we’ll help you maintain and protect your greatest asset.

From the very start, our approach is a collaborative and insightful journey that will take key members of your team through a full and frank 360 of your business, your customer base and your market, unveiling context, purpose and direction. This provides a robust platform for developing brand, design and language that will clearly differentiate and endure.